The 7 C’s – A Roadmap to Effective Business Communication


In today’s business world, effective communication plays the role of a facilitator.  The success or failure of your professional life depends on how well you communicate with your co-workers and customers, verbally or written. There are many tools which can be applied to enhance your verbal and written communication skills, but it seldom succeeds in helping you communicate well.  This is where the 7 Cs of effective business communication comes into picture.  The 7 Cs are like checklist that makes sure your emails, letters, meetings, business presentations, and reports are coherent and understandable to your co-workers and customers.

Here we have detailed the 7 Cs of effective business communication.

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Messages should be free from grammatical errors.  Errors can reflect poorly on your professional image. Messages should be clear and exact such that it gives no room for misinterpretation by the audience/readers.


Stick to one message and ensure its closure before you move on to the other. Communicating too many messages in one go can create complex communication gaps.  Messages must be easy to understand, and emphasize should be laid on the clarity of thoughts and ideas.  Use appropriate and concrete words.



In an effective business communication concise means the usage of minimal but essential words to convey messages.  Eliminate unnecessary word usage and avoid repetition. Messages should be comprehensive and appealing.  Business Leaders strongly recommend the application of “KISS” in messages which is “Keep it short and simple”


Communication should not be vague or general, it should be specific.  For eg:  Instead of saying “I think we should be able to do it” say “We can do it”.  Messages should carry genuine facts and figures rather than vague ideas; it helps avoid misinterpretation by the readers/audience.

woman writing Business Communication


Before delivering a message effectively to the audience/readers, their mindset, educational level, experience, and emotions should be taken into consideration.  Care should be exercised not to hurt the emotions of the audience/readers.  Show genuine interest in your audience/readers.  Lastly, send messages which carry only optimistic views.


A complete message should carry every minute detail the audience/readers should know.  The message should be comprehensive with all the crucial information plus additional information if any included.  A complete and clear message gives less room for misinterpretation.


All effective business communication should be courteous.  Even the best of the messages will not be received well if there is an absence of professional courtesy.  Care should be taken to check that your message doesn’t carry any rude or offensive remarks.

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